EatDirt approached Bilberrry with a brand (designed by Born & Bred) and an idea for a new food subscription service providing customers with quality fruits and veggies as well as a storage solution to keep them fresh. The goal of this project was to create a frictionless experience for users to sign up for the EatDirt service.

Together with Bilberrry, we built a marketing site that brought the brand to life. We started with competitive research and the ideation of lofi wireframes. After checking in with internal and external stakeholders, I built and iterated on high fidelity site designs until we reached a final design. The site was built out with components and prototypes in order to make the final design handoff seamless for the developers. Some follow up optimization was required for a smoother user experience. The result is an unapologetically bold, honest, and spirited site that drives people to sign up for EatDirt.

Role:
User Experience Design
Web Design

Some of the world’s best beef and lamb comes out of New Zealand, but the only problem is that few people seem to know. My team was tasked with putting together a campaign to introduce the U.S.A. to New Zealand beef and lamb and all its benefits.

Through test group research, we determined a few key insights. First of all, our audience believes New Zealand to be a magical place. Secondly, our confident cooks find fault with images of cooked steak and prefer to look at the beauty and possibilities of a raw cut instead.

We centered the campaign around digital video, social and display ads along with a comprehensive website to inform our audience of the benefits of New Zealand beef and lamb.

Role:
Art Direction
Print and Digital Design
User Experience Design
Photo and Video Production

The Amazon team came to Graphiti looking for a way to stay competitive within a growing market. Their aim was to inform Gen Z and Millennial lifestyle influencers of the available tools that the Amazon Influencer Program has to offer through a site they referred to as the Playbook.

I tackled this objective by first refreshing the brand. This was achieved by updating the color palette to reflect fashion trends and by sourcing new photography that felt joyful, real, and unfiltered.

Following the brand refresh, I researched competitors and built out lofi wireframes. Based on critiques from internal and external stakeholders, iterations and refinements were made to the Playbook until a final design was reached. The files were then optimized for final design handoff to the developers. The final result is an elegant and modern online experience to enlighten both current and new content creators.

Role:
Art Direction
User Experience Design
Production

Mora came to my team with a name and an idea — to create a delicious, world inspired, condiment brand from scratch. The challenge was to build a brand that not only honored the cuisines from various regions, but also spoke to the hyperlocal, fresh, Arizona-based ingredients used in the client’s recipes. Additionally, the system needed enough flexibility so that it could be expanded upon with new products in the future.

Taking on the role of Creative Director, I led my team through the explorations of folk art, wood carvings, Spanish architecture, and more. We ended up with a system that was flexible, fun, and evoked the warmth of delicious home cooking.

Role:
Creative Direction
Branding
Print and Digital Design

Beecher’s was already a household name in Seattle, but they wanted to spread the word about their delicious handmade cheeses to other cities in the Pacific Northwest through a fun event. Local chefs would compete to win the crown for the best burger or mac and cheese, and the event attendees would decide on the winner. My team worked with Beecher’s to bring the event to life through a variety of display and social ads, posters, out-of-home ads, and an informative website encouraging users to purchase their event tickets.

Role:
Art Direction
Print and Digital Design
Out-of-Home
Web Design

Illustration:
Juan Carlos Paz

Bulletproof began as a small e-commerce nutrition and lifestyle brand. They decided to expand into grocery and needed help making that happen. Working with some basic brand guidelines, the my team built and implemented a brand system that would allow for further expansion of Bulletproof’s diverse line of products into grocery.

In order to promote their new and improved products, we created digital assets such as display ads, social media posts, and landing pages. Print pieces included promotional collateral, large scale in-store displays, conference signage and marketing.

Role:
Packaging
Print and Digital Design
User Experience Design
Merchandise
Promotions

Petcurean GO! is a premium pet food specializing in animals with unique dietary needs. In an oversaturated specialty pet food market, my team worked with Petcurean on a comprehensive ad campaign to stand out from the rest.

We built the campaign around lovable and humorous rescue dogs in order to emotionally connect with our audience. The campaign was primarily centered around digital video, social and display ads along with landing pages and print coupons.

Role:
Print and Digital Design
Out-of-Home
Web Design
Photo and Video Production

In order to better connect with their influencers and associates, the Amazon Influencer Program team wanted various, fun and fast social animations to add to their stories and posts. These posts served as quick reminders to their influencers and associates for upcoming holidays. Following Amazon style guides, my role was to brainstorm various options, design, animate, add music (when applicable) and produce Instagram ready files.

Role:
Art Direction
Digital Design
Animation

Swiss Water Process is an innovative decaffeination process that removes caffeine for coffee roasters around the world. In order to build B2B brand awareness, I worked with illustrators to create print and digital ads for the “Fairy Tales” campaign. These ads drove roasters and baristas to landing pages, which allowed them to fill out a form to get a free taster kit.

Role:
Art Direction
Print and Digital Design
Web Design

Illustration:
Denis Zilber
Sergio Edwards
Nadine Colin

Well known amongst plan advisers, Milliman provides recordkeeping and administrative services for retirement plans. Milliman implemented a new, user-friendly portal for plan participants to access key information and tools to help them plan for retirement. In order to raise awareness and drive enthusiasm for this new portal, I was tasked with storyboarding a sizzle animation with a bit of oomph, while still being informative.

Role:
Art Direction
Storyboarding

Animation:
Garrett Parker

Avalara’s amazing automated tax compliance software was finding success and rapid expansion. When they came to Rupert, they needed help managing their growing design and advertising needs.

Working with an incomplete set of brand guidelines, we expanded their design language and applied it to a variety of campaigns. The deliverables ranged from white papers, display ads, social ads, internal communications, landing pages, and many others.

Role:
Print and Digital Design
Promotions
Web Design
Illustration

This particular Milliman IntelliScript animation was created in order to demonstrate to the decision makers at life insurance companies how IntelliScript can deliver an accelerated underwriting process. IntelliScript quickly gathers prescriptions, claims, and credit histories and provides them to underwriters, saving consumers weeks of waiting. I was tasked with illustrating these benefits, in a clear and concise way.

Role:
Art Direction
Storyboarding

Animation:
Garrett Parker

Pulse Remedies came to the team with a line of aromatherapy scents thoughtfully created to provide an immersive, relaxing experience for its user. My team shaped the brand and system in order to communicate the benefits of each product through typography, color, and pattern.

Role:
Branding and Identity
Art Direction
Packaging

Seattle’s Best Coffee is the second largest coffee roaster and retailer in the United States. In order to promote sales, I worked on a number of print and digital marketing campaigns. Working with a team, I assisted in building a system to translate the brand to various convenience store environments without sacrificing the brand’s premium reputation.

Role:
Print and Digital Design
Promotions
Packaging

Icertis provides an innovative and user-friendly contract management software for enterprise businesses. Working on a team, we designed a brand system for Icertis that would build credibility and scale as needed to keep up with a fast-growing company. The branding and identity expanded to print ads, white papers, case studies, and trade show booths.

Role:
Branding and Identity
Print and Digital Design
Web Design

ExtraHop invented a revolutionary product that changed the way IT networks are managed by performing real-time analysis of wire data for performance troubleshooting and security threat detection. I worked on with a team to define the brand guidelines and illustration style in order to help the ExtraHop brand be more approachable and digestible. We implemented these guidelines with a series of campaigns supported by display ads, social ads, and landing pages.

Role:
Branding and Identity
Print and Digital Design
Web Design

Vertafore is a leading software provider for the insurance industry. I worked with a team on a number of deliverables for the Vertafore Choose Orange campaign, which drew attention to the brand and their revolutionary insurance platform. Deliverables included print ads, display ads, and landing pages.

Role:
Print and Digital Design,
Web Design